Should Your Startup Take the Public Benefit or B Corp Route?

• Mick Bain
• 10.3.2016

An article contributed to TechCrunch by Mick Bain, published October 2, 2016, that discusses whether or not to establish your company as a B Corp—a for-profit company certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency.
 
While most founders want to make a boatload of money, achieving a stunning exit is hardly the only driver for most entrepreneurs. More often, they're fueled by the challenge of solving a problem or producing something meaningful, whether it's an app or an ice cream. Read the full article