WilmerHale Represents Zaius in Acquisition by Optimizely

WilmerHale Represents Zaius in Acquisition by Optimizely

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WilmerHale lawyers have decades of experience advising public and private companies in all aspects of mergers and acquisitions.
Critical industry insight and formidable strength across key practices.

On March 22, 2021, Optimizely (formerly Episerver), a leading provider of digital experience platform solutions, announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences.

The WilmerHale team representing Zaius was led by Mick Bain, Adam Freiman, Mark Nylen and Lauren Roberts, and included Kirk Nahra, Amy Null, Julie Hogan Rodgers, Ariel Soiffer, Kim Wethly, Andrew Stauber, Ben Kelsey and Gavin Tullis.

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